BCA Protocol
UI Dashboard Design for an AI-Powered Web3 Data Marketplace
Designing the UI for a decentralized AI data marketplace — from zero to a fully shipped web app that puts users in control of their browsing data.
Role
Team
Timeline
Tools
Overview
A dashboard that puts users in control of their own data — and lets them profit from it.
About BCA Protocol
BCA Protocol is a Web3 AI infrastructure platform built by BCA Labs — a Singapore-based company backed by Google grants and part of the NVIDIA Inception program. Users contribute browsing data to train AI models and earn token rewards. I was brought in to design the complete app UI — Dashboard, Leaderboard, Quests, and Referral — shipped in one month.
My Role
Lead UI Designer
Deliverables
UI Design · Prototype · Dev Handoff
Industry
Web3 · AI Data Infrastructure
Platform
Web App (Next.js)
Challenges
Make complex Web3 concepts feel simple and rewarding.
BCA Protocol sits at the intersection of blockchain, zero-knowledge proofs, AI data training, and token economics. The core challenge wasn't technical — it was communication. How do you onboard a mainstream user into a product this complex without overwhelming them?
The platform also needed to drive recurring engagement through gamification — quests, tier progression, a referral program, and a competitive leaderboard. Designing for motivation was as important as designing for clarity.
Four screens.
One cohesive system.
Each screen serves a distinct user need while maintaining visual and functional coherence. Scroll to see each screen.
Dark-first Design System
Deep navy/dark purple base with vibrant magenta and green accents — matching the brand's energetic Web3 identity while keeping text legible at all hierarchy levels.
Gamified Progression
Tier badges, leaderboard rank, referral counters, and quest rewards create a layered engagement loop — each mechanism reinforces the others, driving both daily visits and viral growth.
Dashboard
The command center
Quests
Gamified engagement loop
Leaderboard
Compete, climb, earn
Quest Modal
Multi-step action flow
Outcome
Blockchain complexity, hidden. User value, front and center.
The dashboard was designed as part of BCA Labs' beta platform, which launched in 2024. BCA Labs received grants from Google and is part of the NVIDIA Inception Program, validating the technical ambition behind the product. The UI work focused on making the protocol accessible to a mainstream audience.
3 min
Funding round
Concluded in just 3 minutes after launch
2024
Beta launch
Platform live at app.bcaprotocol.org